Issue 1: June 2021
The eZdia U monthly newsletter is designed to connect with the eZdia research, writing, editing and researching community. The eZdia professional network includes thousands of professionals around the globe, working in 12 languages and across all time zones. eZdia is designed to connect all of us a little better. Every issue will be part education, part business communications and hopefully a whole lot of fun! Have an idea for eZdia U? Tell me what you think.
Trish M.
eZdia U eDitor
In This Issue
Education
- How to write to the breadcrumb. Breadcrumbs are unique to eCommerce and writing for the breadcrumb brings a level of connectivity and it’s important to write to the breadcrumbs. Here’s everything you need to know about how to use breadcrumbs when creating ecommerce content.
- Crew Machine Tips. CrewMachine offers a lot of powerful features and the more you learn the faster you can complete a task. Read about using the custom search filter on the CrewMachine platform.
Business
- RONA. Rona is one of our biggest projects right now. Here’s an overview on the project and the client and ways to get involved.
- Become an eZdia Writer: Want more work from eZdia? click here
- eZanalytics Product Briefing: eZanalytics is eZdia’s newest product that helps people easily measure the impact of the content eZdia creates. eZanalytics brings the power of Google Analytics into our client’s website. Get your product brief.
- We want to say a BIG thank you:
- We appreciate every one of you, but we want to say a big thank you to:
- Tom. O – Whether it’s editing, QA, or working in google sheets, you’re always there and willing to help and your work is exemplary.
- Emily R – You have the patience of a saint and the knack to train almost anyone to help them improve in their craft.
- Alexander M – Even fairly new to the eZdia world, you saw a need for more writers and editors and managed to refer more than 20 people in less than a month.
- We appreciate every one of you, but we want to say a big thank you to:
Fun
- Shopper Madness. If you work for eZdia, you know a thing or two about eCommerce. Shopper Madness is a short four question multiple choice quiz designed to test your ability to recognize how the average shopper searches when they shop. This month’s search topic is OUTDOOR FURNITURE.Test your skills and see if you can sweep the category.
- Freelancer Spotlight. When eZdia was first formed, it wasn’t in a fancy office with a lot of staff. It was two men, in a garage working on a ping pong table. They knew from the beginning that they wanted eZdia to be able to make a difference in people’s lives. Today, there are eZdia offices in the US and India, but it’s the network of thousands of freelancers around the world that makes this company work. At eZdia there is never too much or too little work, but always the right amount to earn a decent wage from home while still having the ability to make taking care of a family the first priority.
- Tell us about U! We would like to know more about you and how eZdia has made a difference in your life. Tell us a bit about yourself, simply fill out this short form, add a picture (if you choose to) and find yourself featured in the Freelancer Spotlight section of a future edition of eZdia U.
Do you have anything you’d like to see in our newsletter? A specific grammar or spelling problem you’re struggling with, something with Crewmachine you’re not quite sure of, a new fun game or section you’d like to see? Let us know and we’ll do our best to get it added.
Business
RONA
RONA is a retail home improvement chain located in Canada. RONA, and its close cousin, Reno Depot, are now both subsidiaries of Lowe’s Canada. eZdia’s first project with Lowe’s Canada dates back to 2018 when they hired us to do one of our first return on content spend (ROCS) proof-of-concept (POC) projects. While the POC produced strong results, RONA was wrestling with a bigger issue and that was to integrate their three eCommerce sites into one core product database. Unlike many industries, however, RONA’s product catalog was filled with products with poor attribute data. RONA couldn’t easily turn to its manufacturing partners for this data so they called on eZdia.
eZdia is delivering writing, editing and attribute research for thousands of products every week and we hope to grow this relationship across the hundreds of thousands of products that need more content.
eZanalytics Product Briefing
eZanalytics comes in two parts. eZ Browse is a feature that allows clients to browse their eCommerce website and see their performance numbers as they browse the site. This comes as a plug in for a Chrome Browser. eZ Query is delivered from the Crew Machine platform and allows clients to easily analyze sales and aggregate sales at the category level. eZ Alert gives users the ability to get alerted to dramatic changes in customer buying behavior. eZanalytics is one of eZdia’s first steps to demonstrate content’s ability to generate results without all the hassle of having to wade through complicated screens on Google Analytics. See a brief video demo.