Day: December 22, 2021

Adverbs perform many functions, but with eCommerce writing, too many adverbs can make a piece seem fluffy. The aim of eCommerce writing is to give as much information as possible concisely. So, we should strive to use adverbs sparingly.  What is an Adverb? Adverbs are words used to modify other words in a sentence. They […]

Have you ever had feedback or returns saying your work is too fluffy? Wondering what exactly that means? Read on to find out more about fluff (and no, we’re not talking about the soft stuff that fills pillows).  In a nutshell, fluff is wordy sentences that really bring nothing to the piece. Fluff can also […]

Have you ever been working on an item but not really sure what category it really fits into? Breadcrumbs to the rescue. What Are Breadcrumbs? They are the tasty things you use in some recipes of course, but that’s not the type of breadcrumbs we are talking about today.  In the online world, breadcrumbs are […]

What is Parallel Structure? Also known as parallelism or parallel construction, parallel structure is a way of formatting writing elements so they flow nicely structurally. Parallel structure can be used in all types of writing, but is most commonly used in headings, bullet lists and numbered lists.  Parallel structure serves two purposes: Function and style. […]

Voice – refers to the way an action verb relates to the subject In passive voice, the subject is acted upon by the verb.  Example: The ball was kicked by the boy. (the subject ‘the batter’ comes after the verb)  In active voice, the subject does the action in the verb. Example: The boy kicked […]

Transitions What They are and When to Use Them In any type of writing, whether you’re writing e-commerce content or authoring a book, the ability to connect sentences and paragraphs properly is a primary mark of a talented writer. A paragraph full of short, choppy sentences is difficult to read and may even be confusing.  […]