Any business that sells products online needs high-quality product descriptions and creating them is a big part of the CrewMachine day. A good product description should tell a story, focusing on the product’s features and benefits. Anyone searching for an item online should be able to read the product description and get the answers to […]
Day: December 24, 2021
Item Optimization
While still a writing project, item optimization is a little different from typical product descriptions in that we’re not writing unique content from scratch. We typically do item optimization projects for clients who sell on Amazon and Walmart platforms and the goal is to ensure the content meets marketplace standards and help items perform better […]
Conversion Content
Almost everyone shops online these days, even if it’s only to check reviews before running to the store to make the purchase. But often, especially when there’s hundreds of reviews, it can get a bit overwhelming. This is where Conversion Content comes in. What is Conversion Content? Quite simply, conversion content is a process where […]
Category Pages
A category page sits above product pages in a website’s hierarchy. Basically, it’s a topic page for a group of similar products. It helps users navigate their way to specific products they are looking for. If the category is large, a website may also have sub categories. Category pages should always contain informational content about […]
Blogs
By definition, a blog is an online journal or informational website or page on a website that displays information in a reverse chronological order, with the newest post appearing first (top of the page). Why are blog posts important for ecommerce? While a blog post doesn’t actually sell anything like a product page does. Blogs […]
Work From Home Tips
Not that long ago, if you told someone you worked from home, many would conjure up an image of you lounging on the couch or in bed, still in PJ’s, gazing out the window and not really doing much work. We all know this isn’t what really happens. Since the COVID-19 pandemic, working from home […]
How to Get Family and Friends to Take Your Work From Home Job Seriously
The recent Covid pandemic has made working from home more mainstream. But getting family and friends to take your work at home job seriously can still be a challenge. Some may be envious, some may want to know exactly what you do and how you do it. Others may just not understand why you can’t […]