Almost everyone shops online these days, even if it’s only to check reviews before running to the store to make the purchase. But often, especially when there’s hundreds of reviews, it can get a bit overwhelming. This is where Conversion Content comes in.
What is Conversion Content?
Quite simply, conversion content is a process where we look at a number of reviews, the good and bad and summarize them in a short, easy to read, 200 or so word paragraph or two.
How Does This Help the Client?
As we said above, when there’s hundreds, sometimes thousands of reviews, digging through each one to find the good and bad of an item is time consuming and overwhelming. So much so, that potential buyers may click off the page and not make a purchase.
Because Conversion Content summarizes the pro’s and con’s of an item, it makes it easy for a potential buyer to quickly review people’s comments and make a quick purchasing decision. This can often result in helping increase purchases.
How Does This Help the Shopper?
We do the hard work for them. Instead of a shopper having to read all those reviews, and try to determine which ones are accurate, they only have to read the product description and a short Conversion Content review summary. And are then armed with everything they need to make their purchasing decision.