While still a writing project, item optimization is a little different from typical product descriptions in that we’re not writing unique content from scratch.
We typically do item optimization projects for clients who sell on Amazon and Walmart platforms and the goal is to ensure the content meets marketplace standards and help items perform better in searches, generate more traffic and more sales.
The item optimization process works like this:
- We look at the original content and perform keyword research to come up with new, high-ranking keywords that aren’t used.
- We then take the original content and rework it to include the new keywords and bring the content up to the recommended standards for its marketplace.
- We also check the original content for flow, grammar and spelling.
- While we rework the original content, we strive to keep as much of the information intact as possible – as long as it’s accurate.
Along with optimizing the content, we also create and add more images when necessary.