Any business that sells products online needs high-quality product descriptions and creating them is a big part of the CrewMachine day.
A good product description should tell a story, focusing on the product’s features and benefits. Anyone searching for an item online should be able to read the product description and get the answers to all of their questions so they can make an informed shopping decision.
In most cases, a product description will be between 300 and 400 words long and include a paragraph or two and a bullet list.
The paragraph includes sentences with features and benefits. The bullets can be formatted in a few ways:
- A quick summary of the sentences in the paragraphs
- Full sentences that continue the feature/benefit structure
- A list of just the features
Depending on the product, there are some key components that should be included in a product description such as:
- Size
- Materials
- Care Instructions
- Warranty
- What’s in the Box