How to Access the Creative Brief

The CrewMachine Creative Brief module contains the guidelines and details of the project and is always kept up-to-date with respect to new guidelines and other new project requirements. Before accessing the Creative Brief module for projects on CrewMachine, ensure that – You have an account on CrewMachine. Then, follow these simple steps to access the […]

How to Access Feedback on CrewMachine

Regardless of what you do on CrewMachine, feedback plays a vital role. Editors leave feedback to writers, and QA leaves feedback to editors – and sometimes writers. Occasionally a PM may also leave feedback to any role.  We leave feedback for many reasons including:  To give kudos on a job well done To give constructive […]

How to Access and Review Submitted Work on CrewMachine

Understanding All the Different Statuses Before accessing and reviewing the submitted and approved work on CrewMachine, ensure that you have an account on CrewMachine- Then, follow these simple steps to access and review the submitted and approved work on CrewMachine. 1. Login to your CrewMachine account using the correct login details. 2. This will open […]

Adverbs – Are You Using Too Many?

Adverbs perform many functions, but with eCommerce writing, too many adverbs can make a piece seem fluffy. The aim of eCommerce writing is to give as much information as possible concisely. So, we should strive to use adverbs sparingly.  What is an Adverb? Adverbs are words used to modify other words in a sentence. They […]

Fluff – What It Is and How to Avoid It

Have you ever had feedback or returns saying your work is too fluffy? Wondering what exactly that means? Read on to find out more about fluff (and no, we’re not talking about the soft stuff that fills pillows).  In a nutshell, fluff is wordy sentences that really bring nothing to the piece. Fluff can also […]

Parallel Structure; Parallel Bullet Lists

What is Parallel Structure? Also known as parallelism or parallel construction, parallel structure is a way of formatting writing elements so they flow nicely structurally. Parallel structure can be used in all types of writing, but is most commonly used in headings, bullet lists and numbered lists.  Parallel structure serves two purposes: Function and style. […]

Passive Voice: What it is and Why we Should Avoid It

Voice – refers to the way an action verb relates to the subject In passive voice, the subject is acted upon by the verb.  Example: The ball was kicked by the boy. (the subject ‘the batter’ comes after the verb)  In active voice, the subject does the action in the verb. Example: The boy kicked […]

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