Issue: 9 February 2022 The eZu newsletter connects with our CrewMachine crowd. The CrewMachine network includes thousands of people around the globe, working in 12 languages. Every issue […]
Month: February 2022
Localization and Paraphrasing
While there are many countries that use English as their main language, most have slight differences in spelling and sometimes even in word usage. For example USA, UK, AU, CA and NZ all have subtle differences in their English usage. So, if a client sells in multiple countries, they may have a need for localized […]
Tips for Maintaining Work Life Balance When You Work From Home
It doesn’t matter whether you’re going into an office every day or working from home, maintaining a good work/life balance is extremely important. Without it, you may find that you’re spending too much time working and not enough time on yourself or your family, which can cause burnout, ill health and ruin relationships. Or, you […]
How to Insert Links
When writing ecommerce content, you may be required to insert links into the copy. This is especially true for category pages, blogs and buying guides. Inserting links in CrewMachine is very easy to do, as long as you follow a few simple steps. Step 1: Write your copy in the appropriate content box. Step 2: […]
Choose Your Verbs Carefully – Make Sure They’re Strong
Verbs are important in all types of writing. They make the piece more exciting and help to engage the reader. However, many writers make the mistake of hiding their verbs (a process known as nominalization). This process can turn a verb into a noun and make you have to add a weak verb in its […]