While there are many countries that use English as their main language, most have slight differences in spelling and sometimes even in word usage. For example USA, UK, AU, CA and NZ all have subtle differences in their English usage. So, if a client sells in multiple countries, they may have a need for localized […]
Category: Content Types
A brief explanation of all the different content types we write.
Buying Guides
A buying guide is a long form article that helps readers make an informed purchasing decision. It provides considerations for a specific type of product, such as size, functionality, required maintenance and different features that might be available depending on the individual product or line of products. And of course, a buying guide should be […]
Product Descriptions
Any business that sells products online needs high-quality product descriptions and creating them is a big part of the CrewMachine day. A good product description should tell a story, focusing on the product’s features and benefits. Anyone searching for an item online should be able to read the product description and get the answers to […]
Item Optimization
While still a writing project, item optimization is a little different from typical product descriptions in that we’re not writing unique content from scratch. We typically do item optimization projects for clients who sell on Amazon and Walmart platforms and the goal is to ensure the content meets marketplace standards and help items perform better […]
Conversion Content
Almost everyone shops online these days, even if it’s only to check reviews before running to the store to make the purchase. But often, especially when there’s hundreds of reviews, it can get a bit overwhelming. This is where Conversion Content comes in. What is Conversion Content? Quite simply, conversion content is a process where […]
Category Pages
A category page sits above product pages in a website’s hierarchy. Basically, it’s a topic page for a group of similar products. It helps users navigate their way to specific products they are looking for. If the category is large, a website may also have sub categories. Category pages should always contain informational content about […]
Blogs
By definition, a blog is an online journal or informational website or page on a website that displays information in a reverse chronological order, with the newest post appearing first (top of the page). Why are blog posts important for ecommerce? While a blog post doesn’t actually sell anything like a product page does. Blogs […]